Not all creative
work works.
Gallant helps brands make advertising more interesting, more effective and more commercially useful.
We bring independent creative judgement to the moments where brand, budget and business outcomes are on the line.
Why Gallant exists
Most brands aren't short of activity.
They are short of creative work that compounds.
Gallant exists to help brands stay coherent, credible, distinct and effective, so advertising does more than fill channels. It builds memory, shifts behaviour and delivers commercial impact.
The Framework
The Gallant Creative Framework.
A clear assessment of what is strengthening or weakening the brand.
Coherence.
Does this feel like one deliberate brand or a series of executions?
Credibility.
Does the brand truly have permission to say or do this?
Distinctness.
Would anyone notice this and know who it is from?
Effectiveness.
Is this actually doing the job it was meant to do?
How the work is judged
Three levels.
No flattery.
Off Track.
The work is weakening the brand. Intervention is required.
On Track.
The work is doing what it is supposed to do, but may not be building momentum.
Compounding.
The work is strengthening the brand over time. This is where brands win.
Helping brands move forward
Get clear. Brief better. Ship work that works.
Four ways Gallant helps marketers raise the creative bar and deliver work that actually performs.
Clarity.
A clear point of view on what matters most and where to place bets.
Briefing.
Most bad work starts with a bad brief. Gallant helps craft sharper briefs that lead to better work.
Creative Assessment.
Independent assessment of whether the work is coherent, credible, distinct and effective.
Delivery.
Guidance to unblock teams and agencies so work ships and results land.
New from Gallant
The Distillery.
A human-reviewed creative assessment product powered by the Gallant Creative Framework.
An independent Gallant review for marketers, founders and agencies before more time, money or relationship capital is spent.
Visit The DistillerySample verdict
Verdict: Compounding with caveats.
Andrew Howie
Built by someone who has done the work.
Andrew Howie has spent 20+ years leading brand, retail and turnaround marketing across Amazon, Taco Bell, Westpac and Meat & Livestock Australia.
He founded Gallant to help brands make creative work that is more interesting, more effective and more commercially useful.